Rhythm
Comotion 2025 Pitch

-Design&Motion

-Design&Motion

Light brings rhythm to all that exists, creating order and flow in every pulse, illuminating the path forward. Every action, every movement follows a rhythm, weaving together an unseen structure that holds everything in place COMOTION 2025 will center around the theme of rhythm, aiming to showcase the unseen structures that shape our daily lives. It will highlight the beauty of everyday order and the inherent rhythms that govern our world, revealing the harmony and patterns that often go unnoticed in the flow of life.

Concept Development

During the initial phase, my partner Chao and I began by collecting visual inspiration (not style references) that resonated with us—ranging from everyday observations to Pinterest boards and library archives. As we compiled our inspirations, we identified overlapping themes that naturally aligned. Through multiple rounds of discussion and brainstorming, we ultimately refined our focus and settled on "rhythm" as the core conceptual foundation for the project.

Sketches & Visual Exploration

To embody the essence of rhythm, we engaged in freeform sketching and spontaneous doodling—exploring structural frameworks and logo iterations that balanced clarity with dynamic flow. Our goal was a composition that felt both clean and pulsating with rhythm.

Once the foundational layout felt cohesive, we introduced key conceptual elements into these frameworks, carefully composing them to achieve visual harmony while preserving the energetic cadence at the core of our vision.

Logo Development

For the COMOTION 2025 logo, our goal was to distill the essence of rhythm into a singular, dynamic mark—one that pulses with fluidity and kinetic energy. Even in its static form, the logo should visually suggest movement, allowing viewers to instantly envision its animated potential.

We prioritized:

Fluidity & Motion – Using curved geometries and balanced asymmetry to imply a natural, organic flow.
Structural Uniqueness – Crafting a distinctive form that remains memorable yet adaptable.
Clean Execution – Ensuring clarity and scalability across all applications.

Through iterative sketching and refinement, we arrived at a design that breathes rhythm—where every line and negative space harmonizes to create a visual cadence.

Color Scheme

NEXT