reel 

LYRICS VIDEO 
FOR “CONVERSATION”











ROLE
Creative Director · Design· Animation
TOOLKIT
Cavalry





-2024
-2 weeks


A small, fun lyrics motion created for a song called “Conversation” by Dry Cleaning, an English post-punk band that originated in South London in 2017. The whole song explores themes of isolation, social awkwardness, and the challenges of daily communication in the digital age. After I reviewed the lyrics and researched, I want to focus on conveying the uncertainty and instability in contemporary interpersonal relationships in this lyric video.


  


Concept DevelopmentThe lyrics are sung by a female voice in an unclear, mumbled monologue way accompanied by self-deprecating lyrics that capture details of social situations. It conveys a humorous, playful, and lighthearted atmosphere, along with an attitude of indifference to the outside world.After analyzing the lyrics and observing the singer’s style and the uncertainty and instability of social interactions in contemporary vocal technique, I intend to emphasize the uncertainty by applying kinetic typography in this video.














Visual Research& Experiment



Some animation experiments to showcase the low-readable typography.