LYRICS VIDEO
FOR “CONVERSATION”
ROLE
Creative Director · Design· Animation
TOOLKIT
Cavalry
-2024
-2 weeks
A small, fun lyrics motion created for a song called “Conversation” by Dry Cleaning, an English post-punk band that originated in South London in 2017. The whole song explores themes of isolation, social awkwardness, and the challenges of daily communication in the digital age. After I reviewed the lyrics and researched, I want to focus on conveying the uncertainty and instability in contemporary interpersonal relationships in this lyric video.
Some animation experiments to showcase the low-readable typography.
for “Conversation”
-Design&Motion
-Time: 7 days
A small fun lyrics motion created for a song call “Conversation” by Dry Cleaning, an English post-punk band that originated in South London in 2017. The whole song explore themes of the isolation, social awkwardness, and the challenges of daily communication in the digital age. After I reviewed the lyrics and researched, I want to focus on conveying the uncertainty and instability in contemporary interpersonal relationship in this lyrics video.
The lyrics are sung by a female voice in a unclear mumbled monologue way accompanied by self-deprecating lyrics that capture details of social situations. It conveys a humorous, playful, and light-hearted atmosphere, along with an attitude of indifference to the outside world.
After analyzing the lyrics and observing the singer’s style and vocal technique, I intend to emphasize the uncertainty and instability of social interactions in contemporary society by applying kinetic typography in this video.
Some experiments to showcase the low-readable typography.